Wednesday, 25 July 2012

Brain's 'Reward Centre' Responsible For Snacking Urges



A new research has found that snack consumption and BMI are linked to both brain activity and self-control. The research, carried out by academics from the Universities of Exeter, Cardiff, Bristol, and Bangor, discovered that an individual's brain 'reward centre' response to pictures of food predicted how much they subsequently ate. This had a greater effect on the amount they ate than their conscious feelings of hunger or how much they wanted the food. ...





via Medindia Health News More READ

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