Wednesday 22 July 2015

McDonald's All-Day Breakfast Could Become Real This Fall

One franchisee says it might happen as soon as October.

McDonald's customers have long demanded one thing: all-day breakfast. Their wish may come true this fall.

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All-day breakfast is one of the top requests from McDonald's customers. This year, the chain began adding prep space to kitchens to make room for all-day breakfast tests in San Diego and Nashville restaurants. So far, the results have been promising, according to a memo sent to U.S. franchisees that was secured by the Wall Street Journal.

A McDonald's franchisee who leads a task force studying all-day breakfast told the WSJ that it may launch nationwide as early as October. But it doesn't look like the whole breakfast menu will be available all day — operators may have to make the difficult decision of "whether they want their new menu boards to feature biscuits or muffins for the breakfast sandwiches," the WSJ reported.

If this were to become a reality, franchisees would need to order new equipment and change menu boards.

"We're testing it out in a few markets to learn more about this possibility," a McDonald's spokesperson said in an email to BuzzFeed News. "We know your mouth is watering, but there's no news on this yet."

Currently, most McDonald's restaurants stop serving breakfast at 10:30 a.m.

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