Thursday 21 May 2015

Don't Freak Out But There Might Be A Global Prosecco Shortage

Just pray it’s only a rumor.

Whether you knew it or not, the 2010s has been the decade of prosecco.

Whether you knew it or not, the 2010s has been the decade of prosecco.

Warner Bros. Pictures / Via fregole.tumblr.com

It's been a key player in this decade's mixology trend, it's on its way to becoming the most common drink on tap besides beer, and in 2014, it outsold champagne.

It's been a key player in this decade's mixology trend, it's on its way to becoming the most common drink on tap besides beer, and in 2014, it outsold champagne.

Gudrun / Getty Images

"Last year's harvest was very poor, and down by up to 50% in some parts," Roberto Cremonese, export manager of popular prosecco brand Bisol, told European trade publication The Drinks Business this week.

Prosecco is traditionally grown in the Conegliano and Valdobbiadene regions of northern Italy, labeled "DOC" regions to guarantee the quality of the product. This season, the weather gods bombarded this specific region with endless rain, flooding the precious prosecco grapes and potentially ruining bubbly summer cocktails for everyone.

But these are not the only regions that produce prosecco, only the main ones. There are also vineyards in South America and other regions of Italy that could help replace the damaged goods.


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