Wednesday 7 January 2015

Here's What Aussies And Kiwis Think Of Starbucks' New Flat White

Spoiler: They’re not fans.


When you ask people around the world what pops into their head when they think of American coffee, more than not they're likely to say one thing: Starbucks.


When you ask people around the world what pops into their head when they think of American coffee, more than not they're likely to say one thing: Starbucks.


David J. Bertozzi / BuzzFeed


In Australia, a country fiercely proud of its coffee culture, the U.S. chain had to shut 60 unprofitable stores in 2008, and just last year the company sold the licenses for its remaining 24 stores to the Withers Group, which owns a chain of service stations.


But in a twist on Tuesday, Starbucks introduced Americans to a coffee drink that is synonymous with coffee Down Under.


But in a twist on Tuesday, Starbucks introduced Americans to a coffee drink that is synonymous with coffee Down Under.


David J. Bertozzi / BuzzFeed


Many people were confused, so Starbucks had helpful in-store signs to explain this new foreign drink.


Many people were confused, so Starbucks had helpful in-store signs to explain this new foreign drink.


David J. Bertozzi / BuzzFeed




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