Wednesday 3 September 2014

Sonova's microphone disguised as a pen offers 'super normal hearing'

Logo of Phonak hearing devices and Swiss hearing aid maker Sonova are pictured at the company's headquarters in Staefa By Caroline Copley ZURICH (Reuters) - A wireless microphone in the shape of a pen, made by Switzerland's Sonova, can help people with hearing loss understand speech better than those with normal hearing at certain noise levels, a study has shown. As the population ages, the hearing aid industry has become fiercely competitive as manufacturers rush to launch devices packed with newer technologies that will increase the appeal of wearing one. Sonova is banking on new products to maintain its lead as the world's biggest hearing aid maker. Around 70 percent of its hearing aid revenue comes from products that have been on the market for less than two years.




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