Scientists have shown that the manner in which food and drink is served contributes hugely to the perception of taste. Betina Piqueras-Fiszman and Charles Spence from the Polytechnic University of Valencia, Spain and the University of Oxford, UK,, respectively, chose 57 volunteers and invited them to taste hot chocolate which was served in plastic cups of varied hues -- red, orange, white and cream -- with white color on the inside. The drink ...Saturday, 2 February 2013
Color of the Cup Enhances Taste of Hot Chocolate
Scientists have shown that the manner in which food and drink is served contributes hugely to the perception of taste. Betina Piqueras-Fiszman and Charles Spence from the Polytechnic University of Valencia, Spain and the University of Oxford, UK,, respectively, chose 57 volunteers and invited them to taste hot chocolate which was served in plastic cups of varied hues -- red, orange, white and cream -- with white color on the inside. The drink ...
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