Indian tourism minister K Chiranjeevi is hoping to take advantage of cinema to generate interest in various tourist destinations in the country and revealed that a new campaign, known as "Land of Pi", will be launched in the overseas markets. Announcing several initiatives for promoting "film tourism" through films shot in India, Chiranjeevi said a "Land of Pi" campaign would be launched soon across all media, including print, online, electronic and outdoor, to ...Sunday 13 January 2013
'Land of Pi' Campaign to Promote Indian Tourist Destinations Abroad
Indian tourism minister K Chiranjeevi is hoping to take advantage of cinema to generate interest in various tourist destinations in the country and revealed that a new campaign, known as "Land of Pi", will be launched in the overseas markets. Announcing several initiatives for promoting "film tourism" through films shot in India, Chiranjeevi said a "Land of Pi" campaign would be launched soon across all media, including print, online, electronic and outdoor, to ...
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