Wednesday 12 August 2015

KFC Is Introducing A Burger With A Pink Bun And It's As Weird As You Think

Look upon their works and despair.

KFC has for some reason decided that what it really needs in China is the sort of colored-burger buns that Burger King previously unleashed on Japan.

KFC has for some reason decided that what it really needs in China is the sort of colored-burger buns that Burger King previously unleashed on Japan.

KFC China

But we can ignore the black one — black we've seen and tasted before. What's new is this floral-inspired monstrosity dubbed the "Rose Cheese Roasted Chicken Burger."

But we can ignore the black one — black we've seen and tasted before. What's new is this floral-inspired monstrosity dubbed the "Rose Cheese Roasted Chicken Burger."

KFC China / Via photo.weibo.com

In order to drum up interest in their newest slap to the face of culinary sensibilities, KFC China has been delivering the chicken burgers to celebrities in twee, rose-adorned packaging.

In order to drum up interest in their newest slap to the face of culinary sensibilities, KFC China has been delivering the chicken burgers to celebrities in twee, rose-adorned packaging.

photo.weibo.com

And they are playing up the ~femininity~ of the chicken burger in its ad campaigns, like this GIF posted to WeChat.

And they are playing up the ~femininity~ of the chicken burger in its ad campaigns, like this GIF posted to WeChat.

WeChat


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