Researchers at the University of Pennsylvania called for a greater transparency in digital marketing strategies adopted by pharmaceutical companies by enforcing new industrial standards. According to them, doing this helps physicians to be aware of the new ways they are being marketed to. A new perspective piece in The New England Journal of Medicine, written by health policy researchers at the University of Pennsylvania''s Perelman School of Medicine and Leonard ...Thursday 13 November 2014
Digital Pharmaceutical Marketing Tactics Require New Industry Standards
Researchers at the University of Pennsylvania called for a greater transparency in digital marketing strategies adopted by pharmaceutical companies by enforcing new industrial standards. According to them, doing this helps physicians to be aware of the new ways they are being marketed to. A new perspective piece in The New England Journal of Medicine, written by health policy researchers at the University of Pennsylvania''s Perelman School of Medicine and Leonard ...
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