Monday 20 October 2014

Has sugar lost its sweet spot? Paraguayan plant upends market

By Chris Prentice and Marcy Nicholson NEW YORK (Reuters) - The maker of America's top sugar brand Domino Sugar is launching its first no-calorie "natural" sweetener extracted from the stevia plant in Paraguay, the strongest sign yet that the upstart product is threatening to eat into raw-sugar demand. In less than a decade, the sweet-tasting stevia powder has stolen a big chunk of the $1.3-billion global market for artificial sweeteners as more health-conscious consumers use it in what they eat and drink. Consumers' appetite for artificial sweeteners like Cumberland Packing Co. ... via Health News Headlines - Yahoo News Read More Here..

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