Tuesday, 24 September 2013

Diageo's 'Arthur's Day' faces backlash in home of Guinness

A man passes the Guinness beer factory in the city centre of Dublin By Padraic Halpin DUBLIN (Reuters) - The Irish are famous around the world for their convivial drinking culture and the cosy pubs that have been copied around the world - but it seems they do not want to be cajoled into an annual celebration of their best-known beer. An Irish minister on Tuesday criticized the international drinks firm Diageo for inventing a "pseudo-national holiday" to market its products, not least the Dublin-brewed Guinness - part of a growing backlash against "Arthur's Day". ...




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