The extra publicity that celebrities provide can help promote public health, suggests Simon Chapman, Professor of Public Health at the University of Sydney. He acknowledges that celebrities are not experts but says, unlike many experts, they "often speak personally and bring compelling authenticity to public discourse." He says those concerned about celebrities in health campaigns "invariably point to examples which have gone badly wrong or which fail ...Wednesday 26 September 2012
Can a Celebrity Promote Public Health?
The extra publicity that celebrities provide can help promote public health, suggests Simon Chapman, Professor of Public Health at the University of Sydney. He acknowledges that celebrities are not experts but says, unlike many experts, they "often speak personally and bring compelling authenticity to public discourse." He says those concerned about celebrities in health campaigns "invariably point to examples which have gone badly wrong or which fail ...
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