Sunday, 27 October 2013

What Makes People Choose Long-Term Goals Instead of Immediate Gratification?

The brain's memory systems help in resisting temptations, a recent study led by researchers at the Brain and Spine Institute in Paris has found. This might explain why some people can resist the attraction of immediate pleasures and pursue long-term goals, while others easily succumb and compromise their ultimate expectations. One factor which might explain the difference in people's ability to resist temptation might lie in the activity of a deep brain structure: ...

via Medindia Health News More READ

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