How our brain resists temptation in preference of 'future rewards'

When on a strict diet, it can be very hard to resist a bar of chocolate if it is right under your nose. Are you likely to eat it there and then? Or wait until the end of the week to intensify the satisfying experience? Whatever your answer, researchers now say they can explain the difference in people's ability to resist temptation. According to researchers from the Brain and Spine Institute in Paris, activity in the hippocampus of the brain - an area of the brain involved in forming, storing and organizing memories - is crucial in making the decision to delay rewards... via Health News from Medical News Today Read More Here..