'Carrot' Or 'Stick' For Healthcare Incentives?

To keep costs low, companies often incentivize healthy lifestyles. Now, new research suggests that how these incentives are framed - as benefits for healthy-weight people or penalties for overweight people - makes a big difference. The research, published in Psychological Science, a journal of the Association for Psychological Science, shows that policies that carry higher premiums for overweight individuals are perceived as punishing and stigmatizing... via Health News from Medical News Today Read More Here..