Research Shows Early Dialogue Between Parents And Children Most Effective In Deterring Teen Tobacco, Alcohol Use

Early, substantive dialogue between parents and their grade-school age children about the ills of tobacco and alcohol use can be more powerful in shaping teen behavior than advertising, marketing or peer pressure, a University of Texas at Arlington marketing researcher has shown. The findings of Zhiyong Yang, an associate professor of marketing in the UT Arlington College of Business, are published in a recent edition of the Journal of Business Research. Similar findings were part of a 2010 study he published in the Journal of Public Policy & Marketing of the American Marketing Association... via Health News from Medical News Today Read More Here..