“Behavior change techniques are the tools that have emerged out of decades-old research on behavior change which have shown some level of effectiveness at helping people to modify their behavior,” said David Conroy, the study’s lead researcher from Northwestern University in Chicago. One way to start that evaluation would be to look at what types of behavior-changing techniques the apps use. In November 2013, Conroy and colleagues identified the 100 top-selling health and fitness apps in the Apple iTunes and Google Play marketplaces. Altogether, the apps used 39 behavior change techniques. via Health News Headlines - Yahoo News Read More Here..
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