Ironic Scotch egg, anyone?
You grow weary of your local supermarket's corporate blandness, with its faceless customer service automatons and suspiciously fresh-looking imported produce.
Flickr: 93693446@N05 / Creative Commons
You start to worry that, by not actively supporting local food producers, you're becoming some sort of sheeple.
Showtime / reddit.com
So you make like a upstanding citizen and visit a nearby farmers' market. And suddenly, you can't understand why you're not always at a farmers' market.
Flickr: ginnylgorman / Creative Commons
You feel so outdoorsy! All the stallholders are smiling at you! And you smile beatifically back at everyone, knowing you're all doing your own little bit to support local producers.
Flickr: roosterfarm / Creative Commons
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