Ads for fast food aimed at kids emphasize giveaways more than food

Fast-food marketing aimed at children emphasizes giveaways and movie tie-ins much more frequently than ads targeted at adults, according to research published in the open access journal PLOS ONE by James Sargent and colleagues from the Geisel School of Medicine, Dartmouth. The researchers compared ads from fast food companies on children's TV channels such as Nickelodeon and Cartoon Network to those aired for adults. Ads targeted at children emphasized food packaging and street views of the restaurants, whereas adult ads emphasized the images of the food sold there... via Health News from Medical News Today Read More Here..