Researchers have shown that although people say that they prefer listening to unfamiliar music, their selection actually contradicts their preference. New research from Washington University's Olin Business School showed that the study, 'The Same Old Song: The Power of Familiarity in Music Choice,' may have implication for marketers and the playlists, events, venues and products which they choose to advertise. Joseph K. Goodman, PhD, associate professor ...
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