A new research has revealed the feelings of disgust can increase behaviors like lying and cheating, while cleanliness can help people return to ethical behavior. According to marketing experts at Rice University, Pennsylvania State University and Arizona State University, as an emotion, disgust is designed as a protection and when people feel disgusted, they tend to remove themselves from a situation. The instinct is to protect oneself. People become ...Saturday 15 November 2014
Cleanliness Promotes Ethical Behavior
A new research has revealed the feelings of disgust can increase behaviors like lying and cheating, while cleanliness can help people return to ethical behavior. According to marketing experts at Rice University, Pennsylvania State University and Arizona State University, as an emotion, disgust is designed as a protection and when people feel disgusted, they tend to remove themselves from a situation. The instinct is to protect oneself. People become ...
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