Men and women have different ways of judging a work of art, reveals new study. The research, which was co-authored by a Michigan State University marketing scholar, showed stark difference in how sexes evaluate art. While men seem to focus more on the artist's background and authenticity, women pay more attention to the art itself. The study was the first to investigate how important an artist's "brand" was to average consumers when they appraise ...Sunday 12 October 2014
Men and Women Judge 'Art' Differently, Finds Study
Men and women have different ways of judging a work of art, reveals new study. The research, which was co-authored by a Michigan State University marketing scholar, showed stark difference in how sexes evaluate art. While men seem to focus more on the artist's background and authenticity, women pay more attention to the art itself. The study was the first to investigate how important an artist's "brand" was to average consumers when they appraise ...
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