Food commercials tend to 'get under the skin' of adolescents by activating reward regions in their brain when they are watching the ads, which could in turn lead to weight gain and obesity as it makes the teens more likely of consuming such food products, a new study reveals. In the first prospective longitudinal study to investigate neural response to unhealthy food commercials, Oregon Research Institute (ORI) scientists Sonja Yokum, Ph.D. and Eric Stice, Ph.D., ...Thursday 11 September 2014
Junk Food Ads Activate Reward Regions in Teens' Brains
Food commercials tend to 'get under the skin' of adolescents by activating reward regions in their brain when they are watching the ads, which could in turn lead to weight gain and obesity as it makes the teens more likely of consuming such food products, a new study reveals. In the first prospective longitudinal study to investigate neural response to unhealthy food commercials, Oregon Research Institute (ORI) scientists Sonja Yokum, Ph.D. and Eric Stice, Ph.D., ...
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