The handbags that adorn the shelves of Serge Amoruso's Paris boutique have something missing. It's certainly not the hefty price tag or the top quality craftmanship. What you won't find, however, is that universal badge of 1990s consumerism -- a logo. Amoruso's message is clear. Exclusivity is what his customers -- many of them from China and Japan -- now want, and they don't mind paying for it. Amid a feeling that some brands have become ...Monday 7 April 2014
Bags With Logos may Last Centuries for Paris Craftsmen
The handbags that adorn the shelves of Serge Amoruso's Paris boutique have something missing. It's certainly not the hefty price tag or the top quality craftmanship. What you won't find, however, is that universal badge of 1990s consumerism -- a logo. Amoruso's message is clear. Exclusivity is what his customers -- many of them from China and Japan -- now want, and they don't mind paying for it. Amid a feeling that some brands have become ...
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